Forte de 243 Cupra Corners dans le monde, la jeune marque sportive de Seat vient d’ouvrir son premier point de vente exclusif à Mexico.
Cupra is gradually becoming comfortable within Seat’s worldwide distribution network, but also outside. Present to date through 243 corners integrated into concessions of the Spanish brand, the young entity concretizes its ambitions of emancipation with the opening of its first exclusive site. Located in one of Mexico’s most exclusive neighborhoods, this 300-square-meter outlet can hold up to six vehicles on display, including Cupra TCR and a Seat model.
The space is complemented by large 85-inch screens and tablets so that customers can configure their vehicle but also discover in virtual reality the concepts and future models of the brand, including Formentor and Tavascan. Customers visiting this point sale receive bonuses from five vendors (Cupra Masters) and have the opportunity to perform tests. The site can also serve as a delivery point.
20,600 sales since January
This opening is accompanied by a wide deployment of Cupra in Mexico with the opening of six corners within the Seat network. ” Mexico is a key market for Cupra and the inauguration of the exclusive site is an important step in the development of the brand.Our models have always been well accepted in this market.In 2018, one in three sold units of the Seat Leon was a Cupra, the highest mix in the world, “ says Wayne Griffiths , the brand’s CEO.
Internationally, Cupra achieved a convincing year in 2019 in the eyes of its leaders with 20,600 units sold at the end of October, a volume up 78.9%. Germany is the largest contributor with more than 8,700 units sold, followed by the United Kingdom, Spain and France. Switzerland and Austria also stand out with three-digit growth since the beginning of the year.
